Does your website push your business ahead of your competition?
48% OF PEOPLE CITED A COMPANY’S WEB DESIGN AS THE NUMBER ONE FACTOR IN DECIDING THE CREDIBILITY OF A BUSINESS
Great web design instills trust in your business. According to a web credibility research report from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design.
In a day and age where a good majority of consumers search the web before making a purchase decision, your website has the first opportunity of being the prospect’s “first impression” of your company and offerings. And it turns out, the look and feel of your website are the primary drivers of those first impressions.
WHY A QUALITY WEB DESIGN MATTERS
1. Telling users what’s important
A good web design starts with a site’s architecture. A defined architecture is important because it prioritizes information for site visitors. Web users are time sensitive and will only give a website a few seconds to determine if they have found the content they are looking for. A good site architecture ensures the site’s mportant information is easily accessible.
2. Good web design is good for SEO
SEO is directly impacted by the design of a website. Creating a design that is well designed, mobile friendly and has fast load times can positively affect your site’s performance in Google’s search rankings. As a result, a well designed website can play a large role in the amount of traffic you receive from the search engines.
3. Good web design promotes good content
The combination of good web design and good content is important is because this combination tends to improve how visitors process information. A clean design allows the reader to more easily find and consume the information on a page. Whereas a cluttered design can overwhelm a user who may decide to move on. If a business puts forth the effort to create good content, it only makes sense that the site’s design encourages readers to stay and read it.
4. Reinforces your brand
A website that is unique to your business and has been designed and built specially for you will work with your business and reinforce what you are trying to achieve. It will give your customers the right message about the kind of business you are and it will attract them to you for all the right reasons.
5. Improves conversion rates
Utlimtately, the goal of any website is to convert visitors into customers. A quality web design accomplishes this by making it easier for visitors to discover what you have to offer. When visitors can can quickly find the products and services they need, they are more likely to purchase from you. A combination of a site’s appealing design and trustworthiness paired with the ease of finding products, will improve conversion rates by a wide margin.