5 Steps to an Amazing Ecommerce Website Design
Having an eCommerce website holds the potential of being one of the most lucrative sources of positive cash flow online. However, almost every industry and niche can become oversaturated very quickly. This means you need to take steps to separate your eCommerce website and increase your odds of making a sale.
Step #1: Have Featured Products on the Front Page
The first step to making sure your chances of making a sale are maximized, is by incorporating section for featured products on the front page of your website. This simple design principle will maximize your sales by placing popular items front and center as soon as your website loads. Remember, this design is the same used by mainstream websites such as Walmart.com, Target.com, and Amazon.com. They employ this type of website design to ensure that shoppers see what’s trending, giving them the option to by immediately, instead of searching for a product.
Step #2: Make it Easy to Find Products
In the event that a featured or trending product is not what your site visitor is looking for, make finding a product easy. This means implementing design principles that are based around UX, or, User Experience. User experience is one the most important, if not the most important, aspect of eCommerce website design. When it comes to online shopping, the navigation must be intuitive and seamless. This means incorporating multiple search methods without complicating the search process. Some common search methods would be A) a traditional search bar, B) a search by category, and C) a filtering tool.
Step #3: Make the Prices Easy to See
This may seem like a no-brainer, but you’d be surprised how often we see this mistake happen. If the price is printed as a similar color as the product description, or if the price is sized to match the surrounding text, it will be easily missed by someone who is quickly skimming the page looking for a price. Giving the customer the ability to find the price quickly will help maximize your chance of making a sale.
Step #4: Make it Easy to Purchase Multiple Items
When a customer is making a purchase, always have them review their order before making it final. After this, offer them the option of continuing shopping. You can also take it a step further by offering related items or items that people normally bundle together. For example, if a customer buys a Blu Ray player, you can offer a sound system by the same manufacturer or some popular movies.
Step #5: Remove Purchase Barriers
Remove as many purchase barriers as possible. This means making creating an account optional and creating a safer purchase experience by not asking for personal information upfront. Keep the questions limited to need-to-know, such as credit card information, shipping details, and contact information.
Keeping a simple and direct eCommerce website design by delivering on the reason why your site visitors came to your website in the first place is not only eCommerce best practices, but it also maximizes your potential for greater and consistent sales.