With locations in the USA and Switzerland, JCEM is regarded as a high quality, innovative manufacturer of blade pleating and related equipment that produces industrial air filters.
JCEM contracted with SimpleLogic to help them with their digital marketing strategy. They were in need of a revamped website for both their USA and Switzerland locations, updated photography, a list of upcoming tradeshows and better content to explain what they offered. They also needed the ability for their European site visitors to choose their language of choice while using their site.
What We Did
Content Management System
Language Translating System
Search Engine Optimization
JCEM’s websites were developed in a responsive design to automatically detect the size of the users screen to correctly size the main navigation, images and content on any device.
A language translator was integrated into the european version of JCEM’s website. The system automatically detects the preferred language of choice based on a user’s browser on their device and switches the site to that language.
The new images offered greater detail of their equipment’s parts and footprint. The images were optimized so they load quickly and dynamically resize depending on the size of the device.
Once the websites were completed, the sites were optimized for keywords and phrases related to their business which placed them on the first page of Google’s search results within the first month after launch.
JCEM noticed a reduction in sales and customer service calls from European countries due to site visitors being able to utilize a website and get answers in their own language.