Websites that work no matter where prospects find you
OVER 60% OF INTERNET USAGE IS NOW ON MOBILE DEVICES
Responsive website design is essential if SEO is an integral part of your digital marketing strategy. Mobile internet usage was predicted to overtake desktop internet usage by 2014. In fact, 2017 showed sales from mobile devices have surpassed desktop sales. Consequently, we can expect that mobile search will soon be primarily performed on mobile devices also.
WHAT IS RESPONSIVE WEBSITE DESIGN?
Responsive website design is a format where a website provides an optimal viewing experience on all devices. This design approach makes reading and navigating a website much easier by eliminating the need for resizing, panning, and scrolling. As a result, applying these design principles enables optimal viewing on all devices and creates a good user experience.
BENEFITS OF MOBILE WEBSITE DESIGN
1. User Experience
Users now expect websites to be usable on their mobile devices. Websites only have a few seconds to capture the attention of site visitors before they make a decision to stay. If a website visitor finds the information they are trying to consume too difficult to access and view, they will continue searching for a better website to use. On the whole, a properly designed responsive website eliminates this problem and gives your visitors a better user experience.
2. More Traffic
In 2017 over 60% of the traffic to the top websites came from mobile devices. Therefore its become increasingly important for companies to have websites that render properly on smaller screens. In fact, Google prefers websites that offer their visitors a mobile friendly experience and rewards mobile websites with a higher presence in its search results pages.
3. Lower Maintenance Costs
Some companies are still using a second website for their mobile version. A separate mobile website requires additional content strategies and design resources. A responsive website design uses design principles to ensure an optimal layout on any device eliminating the need for a 2nd website. As a result, responsive website design’s “one size fits all” approach means less headache for developers, business owners, and consumers.
4. Faster Page Load Times
Every website should be optimized to load as quickly as possible. This improves the odds of it ranking well in search engine results. Over the years, the consistent message from Google is that it favors websites that load quickly. A responsive website design facilitates faster load times using images, content, and code optimized for mobile devices.
5. Decreased Bounce Rate
Google pays attention to user behavior when it comes to entry and exit points for a website. Google might interpret a short time spent on your site as a bad signal and decide that the your site’s content wasn’t relevant to what they searched for. This indicator negatively impacts a website’s ranking in Google’s search engine results. Therefore a business should consider a responsive website design to decrease their site’s bounce rate .