Every Image Counts: 5 Tips on How to Optimize Your Website

Does your website contain eye-catching images and videos? If not, you may not be appealing to your site visitors. It also may be costing you a higher ranking on search engines.

There are several ways to incorporate images into your SEO strategy. These simple hacks do not have to put a dent in your marketing budget.

Optimizing your images goes beyond the size, contrast and file extensions. Learn to manipulate your images without reducing the quality.

Continue reading for five simple tips on how to optimize your website.

1. Understand How DPI Impacts Your Images

DPI is Dots Per Inch. It is important when it comes to the size of an image that is going to be used digitally vs. printing.

For most images you’ll use on your computer, you will need a DPI of 72. In cases where site visitors have the option to download images for printing, you will want to choose a higher DPI such as 300.

2. Limit the Size of Your Images

It is important to always use quality images on your website. Some will think that larger is better, but this is not the case. Larger files take longer to load and can significantly impact your websites speed.

An option is to give site users the capability to view images in a pop-up window that magnifies.

You will also want your images to be sized in proportion to the focal point of the subject. Some websites now offer apps that create cool collages of images so they do not need to be uniform in size.

3. Learn How to Optimize Your Website Product Names

A vital step to Google optimized images for web page optimization is found in how you set-up your images in three critical areas.

Descriptions – When loading images to your website, be descriptive in explaining what the image entails. Ex. Red knee-length A-line dress designed by…

Filename – The filename of your images should contain the same descriptors. Separate your words with a hyphen, not an underscore. Ex. Red-knee-length-dress

Alt Attributes: Similar to the description and filename is mainly used on e-commerce websites. They are source codes and should include your product/order numbers. Ex.

4. Save Using the Correct File Type

File types play a part in your site optimization. The three most common image file types include: .Gif, .Jpg and .Png.

Any of the three can be used on your website. Each brings its own characteristics in terms of color and resolution. Things to consider when choosing file extensions include size, number of colors and overall effect.

Extensions do not vary in terms of overall file size.

5. Stay Away From Background Images

A simple web optimization tip is to avoid background images that serve no purpose. You want the focus to be on images that promote your brand, product of service.

Optimizing your website isn’t as hard as you think. We’re here to help simplify your website needs.

For more tips, continue exploring our blog. To get a personalized design quote, click here.

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