5 Easy SEO Tricks You Probably Never Thought Of

5 Easy SEO Tricks to Drive More Traffic to Your Website

You write killer content. You’re an expert at what you do and have a passion for it. There’s probably no one else on the planet who has your unique expertise–and the information you provide is invaluable.

So why isn’t your website getting more traffic?

There are several SEO (Search Engine Optimization) tricks you can do to bring more people to your website and be on the top of anyone’s Google search. Here are five simple tricks you can do to improve your website’s ranking.

1. Backlinks

Backlinks are by far are one of the number one factors that affect SEO ranking. You’ll get the fastest SEO results if you include good backlinks from trusted PR sites, authority sites, and social media sites.

So, how do you create high-quality backlinks?

  • Add an anchor text to your YouTube Channel.
  • Create and add a link to your Facebook page.
  • Write Guest Posts on popular blogs and sites about your niche topic.
  • Write a free WordPress blog and add a link to that blog.

Just remember, backlinks need to come from sites that Google considers trustworthy. Think of sites such as Google+, Amazon, CNN Money, LendingTree, or highly respected blogs related to your niche.

2. Website Design and Structure

Make sure your website design is user-friendly and easy to navigate.

This means that your site’s most relevant information should be easy to find with no more than three clicks. You want your site visitors to have a good experience and for the search engines to find your information quickly.

The best websites have a flat structure that helps the search engines crawl and index your pages faster and rank your site quicker.

3. Website Security

Security is an important topic these days, especially when it comes to your website.

Google has stated that it will give secure websites a higher priority when ranking them in its index. In other words, if your site is competing on the first page of Google’s search rankings, it will place secure sites higher than non-secure sites. Secure sites give their users a better experience because Google feels confident the site is a legitimate resource for what the user searched for.

To secure your website work with your website provider or website hosting firm and install an SSL certificate on your website. This adds an “s” and the the URL and a green padlock to your site like https://www.cnn.com.

4. Increase Speed

Your website loading speed is another factor that greatly affects how well your pages rank in the search engine’s results pages.
Google gives more importance to websites with faster loading speeds. If your website loads too slowly (more than a few seconds), visitors are likely to give up and find another site.

A plugin like W3 Total Cache can help speed up your site right away. You can also check the speed and performance of your site with website grader such as GT Metrix.

5. Website Sitemap

You should generate an XML Sitemap for your site’s URLs and submit it to Google. This will get your site pages registered with Google crawler so that it communicates directly with Google.

Every time a new content is published or updated, Google is alerted. With faster indexing of your site pages, these pages are easier to find in search engines.

This will increase your website ranking and traffic.

6. Internal Links

Internal links are links to other pages on your website. Typically they’re to product pages deeper in your site, other blogs you’ve written, or a contact page.

Internal links help visitors because they don’t have to search your website for the information. It makes using your website easier and ultimately increases SEO result.

This is a great SEO trick–especially for bloggers.

Other SEO Tricks

Ok we named six SEO tricks you can do to optimize traffic and ultimately better your chance of winning more business, but you’ll see the fastest SEO results after utilizing each of these.

However, keep in mind that the most important factor is always content. Even if your website demonstrates expertise and passion, the information must be presented in a clear and compelling way.

For more tips on creating a great website and bringing in more website traffic contact us.

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